Funniest research design EVER.

This cracks me up, man.

It’s the least fun experiment ever: we’ll show you pictures of naked women and you tell us how hot they are, BUT FIRST: stick your arm in this bucket of ice water for three minutes – and then while you’re looking at the naked ladies we’ll blast white noise in your ears at random intervals. Awesome.

What on earth must these participants have thought the experimenters were testing??